Self liquidating offer

I hear a lot of debate around here on how to generate clients. Once camp thinks that cold-calling is the end-all-and-be-all while another camp thinks that cold-calling is the devil's work. These same marketers might not understand what a self-liquidating offer is.

Many proponents of cold-calling seem to believe that attraction marketing is by it's very nature time consuming and expensive. It is quite possible to set up a lead generation funnel in 3 or 4 hours that can start bringing you leads almost immediately. Which is why these marketers think that marketing like this is expensive.

Say you want to build your email subscription list but would also like to raise awareness and have some users purchase an e-course that your business offers.

Focus on driving as many subscriptions opt ins as possible, which will help your business build relationships with these individuals and eventually convert a percentage of them on your e-course.

For example, if you spend

I hear a lot of debate around here on how to generate clients. Once camp thinks that cold-calling is the end-all-and-be-all while another camp thinks that cold-calling is the devil's work. These same marketers might not understand what a self-liquidating offer is. Many proponents of cold-calling seem to believe that attraction marketing is by it's very nature time consuming and expensive. It is quite possible to set up a lead generation funnel in 3 or 4 hours that can start bringing you leads almost immediately. Which is why these marketers think that marketing like this is expensive.Say you want to build your email subscription list but would also like to raise awareness and have some users purchase an e-course that your business offers.Focus on driving as many subscriptions opt ins as possible, which will help your business build relationships with these individuals and eventually convert a percentage of them on your e-course.For example, if you spend $1,000 on advertising and 120 users registered for your email subscription list and out of those 120, 15 purchased your e-course at $70 – congratulations, you ran a successful self-liquidating campaign that completely negated the cost of advertising.Watch me breakdown what your VERY FIRST FUNNEL should be.. The idea is to break even for every dollar of paid advertising spent. When you build a buyer’s list with this, the very next product you offer will make you 80% of all your income this year.. It’s pretty basic, and in fact it’s one of the ones that you usually start off with as a building block and then of course you add more complex parts to the funnel from here, and this is called the SLO or Self-Liquidating Offer.

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I hear a lot of debate around here on how to generate clients. Once camp thinks that cold-calling is the end-all-and-be-all while another camp thinks that cold-calling is the devil's work. These same marketers might not understand what a self-liquidating offer is.

Many proponents of cold-calling seem to believe that attraction marketing is by it's very nature time consuming and expensive. It is quite possible to set up a lead generation funnel in 3 or 4 hours that can start bringing you leads almost immediately. Which is why these marketers think that marketing like this is expensive.

Say you want to build your email subscription list but would also like to raise awareness and have some users purchase an e-course that your business offers.

Focus on driving as many subscriptions opt ins as possible, which will help your business build relationships with these individuals and eventually convert a percentage of them on your e-course.

For example, if you spend $1,000 on advertising and 120 users registered for your email subscription list and out of those 120, 15 purchased your e-course at $70 – congratulations, you ran a successful self-liquidating campaign that completely negated the cost of advertising.

,000 on advertising and 120 users registered for your email subscription list and out of those 120, 15 purchased your e-course at – congratulations, you ran a successful self-liquidating campaign that completely negated the cost of advertising.

You'll be much better off in the weeks and months to follow. Can I send promotional materials and PDFs to my email subscribers using feedburner?How do you make sure that a marketing campaign can be self-liquidating?There are five steps to take to ensure that your campaign will be getting your business free lead generation opportunities and part of an overall healthy The first step is deciding what you want to achieve with your self-liquidating offer.This could be a white paper, a case study or a report that will interest users and encourage them to subscribe to your email list.

It also should be closely aligned to the areas/subjects that your paid services offer to maximize conversion opportunity. You need to create your free offer, build a landing page for your free offer and also build a landing page for your secondary goal, the paid e-course.Download our free report now.’After users begin to start subscribing to your free offer, you can start using a lead nurturing campaign to try and get them to convert on your paid e-course.

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