His email account of the last escapade made its way to laughs around the country.
At the Hampton Inn where Max was staying, he introduced Courtney to his dog: “Say hello to the new slut.” The next morning, after some sessions of “jackhammering a sidewalk,” as she described his sexual technique (although she did concede that he was a “great kisser”), he handed her for the taxi ride of shame back to her apartment. A.”, feminist Jaclyn Friedman, who inexplicably blamed Max’s perverse success with females (half his fans, perhaps the more enthusiastic half, are female) on abstinence-only sex education, sniffed that she found his “antics revolting,” blasted his “unapologetic misogyny,” and accused him of contributing to a campus atmosphere that allows 150,000 young women to be raped every academic year.
A spokesman for Sussex Police said: ‘Details of a dead cat found without its tail in Hastings have been passed to the Metropolitan Police to see if there might be any links to the so-called “Croydon Cat Killer”.
They all feature pictures of scantily clad supermodel-like females and the same acronym-laden jargon ultimately traceable to Jeffries: a “PUA” is a “pickup artist”; an “AFC” is an “average frustrated chump” who hasn’t paid a guru to learn how to be a PUA; an “HB” is a “hot babe”; an “IOI” is an HB’s “indicator of interest” in a PUA, such as leaning in his direction or “accidentally” brushing his hand.
Jeffries’s most famous pupil is a Canadian-born former stage magician called Erik James Horvat-Markovic who subsequently changed his name first to Erik von Markovik and later to just plain Mystery.
A cadre of guru-like leaders appeared with a set of elaborate rites, precisely defined techniques, and an acronym-laden private language known only to initiates—purposely designed to appeal to men, whose minds seem to thrive on ritual, hierarchy, and complex esoterica (think baseball statistics, Scout badges, the military, the Catholic Mass, and the Freemasons). Jeffries pioneered the coinage of distinctive seduction lingo—his most widely used neologism: “sarging,” named after his cat Sarge and meaning trolling the bars for desirable women—as well as the use of the Internet.
His website, Speed Seduction, is going strong hawking CDs, DVDs, software tutorials, and personal coaching in pickup techniques.
Mystery also pioneered the now-widely imitated weekend-long “workshops” or “boot camps” in hotels aimed at turning AFCs into PUAs nearly overnight.