Maximum Warrior debuted in 2011, as an online reality competition that tests ten of America's most elite military operators in ten military-inspired challenges.The videos are available online and on the Maxim app on Xbox Live.In January 2016, Biglari officially took over as Editor-in-Chief of Maxim, though a Maxim staffer said that the new masthead title just formalizes what has always been clear: Biglari exercises full editorial control over Maxim.At one point last year, the staffer said, he decided to throw out a nearly-complete version of the December issue in order to completely redesign the magazine.If you enjoy hot sexy mature babes, youre found a right place!and prominent for its photography of actresses, singers, and female models whose careers are at a current peak."Maxim Video" contains video clips of interviews, music videos, photo shoots, and original content.On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio.
"We plan to build the business on multiple dimensions," he said at the time, "thereby energizing our readership and viewership." In September 2014 he hired Kate Lanphear, the former style director of Elle and T: The New York Times Fashion Magazine as editor, in an attempt to remake it as a luxury, lifestyle and fashion journal, at an annual salary that was thought to be more than 0,000.In June 2007, Israeli diplomat David Saranga invited Maxim to the country.In what came to be known as "beers and babes", the magazine did photo shoots of near-naked Israeli women who serve in the army.As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.
In July 2009, Maxim partnered with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo.
Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.